There wasn’t much time for the National Association of Development Companies (NADCO) Annual meeting’s participants to soak up the sun at the historic Hotel Del Coronado, even with the temptation of San Diego’s seventy-and-sunny weather. The associations new leadership had packed the schedule ensuring all participants had an opportunity to understand the possibilities for small business lending going forward.
“I’m so impressed with Beth Solomon,” Danny Mangum, Vice President and loan officer for MWSBF said after hearing NADCO’s new President speak to kick off the conference Thursday morning. “She wants to double loan volume in the next two years.”
Perhaps even more impressive is that she has a plan to do it; and it’s already in action with a ground game SBA lending has never seen the likes of: one integral component being a hybrid of new and old media to take the message to the masses. Solomon comprehensive game plan includes working with Hamilton Place Strategies. She has already been making appearances on radio and TV stations across the country talking about the importance of the CREED Act (Refinance Legislation ). And she’s embracing new media and it’s value as well.
“We need to use Social Media for our future,” Solomon said. “If we’re not, we’re probably not communicating with anyone under the age of 30.”
The conference, titled “Game Change” challenged lenders and development companies to take lending to the next level. In Solomon’s vision, “SBA 504” is a household name…or at least recognizable by every small business owner looking for a loan, and the conference agenda continued to drive this point home.
After the conference Debra Alexandre, President Nevada State Development Corporation tweeted: “Some of the best content I’ve seen at an annual meeting in years! Thank you, @NADCO504.”
In addition to speakers, panels and breakout sessions, participants enjoyed a “Beach and Brew” dinner-party beach front (of course), with a burger bar and local spirits from companies that have benefitted from the SBA 504 program.
Training continues through Wednesday, and the final participants will make their way back to their respective CDC’s enthused, and maybe even a little sun burned, but ready to work for the nation’s small businesses.